MY BOOK Reveals: 'How To Write Words That Sell Without Feeling Salesy or Fake'
Unlock the exact techniques I’ve used to write copy that feels like truth, sells like magic, and connects like a soul-to-soul conversation.
Inside this book, you’ll learn how to blend NLP, emotional storytelling, and invisible persuasion into a voice that captivates and converts - without ever sounding pushy or fake.
It was the kind of silence that suffocates.
That hums through a room like a ghost.
Where the kettle’s boiling, but you’re the one coming undone.
My grandparents were sleeping.
I’d been their full-time carer for months - but the truth?
I was the one fading.
My business ideas?
Buried in folders.
Launches?
Ghost towns.
Programs?
Perfectly built, completely ignored.
And under it all was a belief I didn’t dare speak out loud:
“Maybe I don’t have anything worth saying.”
But then…
I opened a book: Hypnotic Writing by Joe Vitale.
Page one. First line. Boom:
“Words can bypass the critical mind… and speak straight to the soul.”
I froze.
Because in that instant, I saw it:
It wasn’t that I didn’t have value.
It’s that my words weren’t landing.
They weren’t hypnotic.
They weren’t emotional.
They weren’t me.
Everything shifted.
And now?
I’ve distilled everything I’ve learned about hypnotic, soul-stirring, resistance-melting copy into one book:
Hypnotic Copywriting: The Words That Changed Me.
Not a writing guide. A voice activation.
That’s what this book is. And it’s waiting for you.
“This book isn’t just about copy - it’s about control. Control of attention, emotion, and ultimately, decisions. I’ve led operations in high-pressure environments, and I can tell you this: the frameworks inside are weapons. Every page is sharp. Every example hits. If you're serious about influence, this is your new field manual.”
Phil Campion
Wisdom from the garden!
“I’ve invested in every persuasion course under the sun - but nothing sliced through the noise like this. The Hypnotic 5-Element Flow alone made our last launch convert 3X higher. This book doesn’t just teach… it rewires how you sell.”
Justin Moon
Community manager elite coaching pro
“I read the first chapter and immediately rewrote my landing page. Results? CTR doubled. Bounce rate cut in half. If you want to sound like an authority and sell like a heavyweight - this is your bible.”
John Diaz
sales manager & affilaite
You know that moment when you're staring at the screen…
Your heart knows exactly what you want to say.
But your fingers freeze?
You delete. Rewrite. Second-guess.
And by the end?
Your message feels filtered, forced, or worse - invisible.
I’ve been there.
Trying to sound “professional” instead of powerful.
Trying to sell like someone else instead of speaking like me.
That’s why I wrote this.
To help you stop writing what you think people want to hear.
And start writing what they can’t ignore.
Because the truth is…
You don’t need more words.
You need the right words - the ones that unlock emotion, identity, and action.
That’s what this book gives you.
A way to speak to the soul without shouting.
Mike Sherratt is more than a writer - he’s a messenger.
For over a decade, he’s helped coaches, creators, and purpose-led entrepreneurs unlock the one thing they can’t outsource: their true voice.
But before the frameworks and formulas, Mike was a full-time carer for his grandparents. He built his business between grief, caregiving, and deep inner work - not with hype, but with hypnotic truth. He discovered how to blend NLP, hypnosis, and identity-based writing to create words that don't just sell… they soothe, shift, and awaken.
Today, he teaches others how to turn their stories into mirrors, their offers into invitations, and their voice into a business that moves people.
This book is more than his method.
It’s his becoming. And now… it’s yours, too.